Animated Explainer Video for Learning

What is an Animated
Explainer Video?

An animated explainer video, or educational animation is a combination of educational and entertaining animation for a concise and meaningful explanation of the topic. This animation-based format enhances the emotional component of learning.

Explainer videos are colorful and engaging, and tend to explain complex ideas or concepts in a simple and easy-to-understand manner. They are typically short, lasting between 3-5 minutes, with each animated segment focused on a clear learning objective.

Our Expertise

For decades, we have crafted numerous animated explainer videos for our clients, and we take immense
pride in every project delivered by our incredible team.

Among our recent endeavors was an animated series for doctors commissioned by Teva, a renowned pharmaceutical company in Ukraine. This project combined 3D and 2D animation, showcasing high-
quality explainer videos, experienced dubbing actors, and interactive tasks seamlessly integrated into the videos.

The innovative solution we developed for our partners successfully merged educational and entertainment elements, creating an advanced educational tool for training doctors on realistic medical
cases.

We have also developed a 5-episode animated series for Ring Ukraine Company that tackles the widespread issue of harassment and promotes ethical guidelines for colleagues to prevent this negative phenomenon within the company.

At the request of CRDF Global, we produced 20+ explainer videos for school students of different age groups, featuring captivating storylines and vibrant characters tailored to our target audience. Each explainer video delves into the devious schemes of cybercriminals and teaches school students how to critically and swiftly resolve cybersecurity situations.

The animated format proved to be the most effective in engaging schoolchildren, and we are delighted to have received numerous positive reviews for our work.

Another remarkable example of how animated video explainers can enhance an educational strategy is our project for VET Students, developed with the support of the ILO and ProfBud organization in Ukraine. This gamified series integrates case studies with captivating animated explainer videos. Utilizing 2D visuals, we have created a dynamic sequence of events that vividly portrayed employment and work-related scenarios faced by young individuals.

Our team has meticulously crafted unique and relevant life scenarios, incorporating compelling and up-to-date storytelling techniques to deeply engage students.

We are thrilled to announce that this animated project has received approval from the Ministry of Education and Science of Ukraine and has been prominently featured on the national distance learning
platform.

Which Types of Explainer
Animation Can We Develop?

Depending on the educational goals, conceptual plan, timeline, and budget, we offer explainer video services in either 2D or 3D animation.

2D Animated Explainers

2D animation is a vector-based technique that utilizes traditional graphic design drawing methods, customized for a two-dimensional space. It involves the sequential appearance of multiple images along any direction within a flat plane to create the illusion of motion.

At Technomatix, we can tailor captivating 2D explainer videos, combining characters, backgrounds, and special effects to communicate the learning concepts with the target audience. Here are some key features of 2D animated explainer videos for eLearning:

Variety of Visual Styles

2D animation offers great flexibility when it comes to incorporating the visual style preferred by the client or one that aligns with their brand. Our talented designers can create custom characters, scenes, and settings, allowing
us to precisely meet the educational objectives for a
specific target audience. With a 2D animated explainer,
we can hit the bull's eye and effectively engage learners with a visually appealing and tailored learning experience.

Relaxed Visuals

In edutainment, striking a balance between education and entertainment is crucial. Participants can easily become overwhelmed by excessive visual overload and lose focus on the core aspect — high-quality educational content.
This issue is less common when employing 2D animation. The simplicity of the visuals in animated explainer videos and strategically placed visual cues aid in the comprehension of key concepts, enhancing the knowledge retention.

Variety of Visual Styles

Relaxed Visuals

3D Animated Explainers

3D animation is a graphic technique used to create moving objects and characters in a three-dimensional space. It showcases depth, perspective, and realistic movements on the screen, allowing viewers to experience a heightened sense of immersion.

Unlike 2D animation, which is confined to a flat plane, 3D animation offers a more lifelike portrayal by incorporating intricate details that cannot be observed in two dimensions. Let's explore the features that make a 3D animated explainer video a captivating elearning solution.

Realistic Visuals

The ability to generate lifelike visuals is a paramount feature of a 3D animated explainer videos. Utilizing advanced technologies, we can create visuals with intricate details from various angles. This capability proves particularly valuable when developing simulators for specific devices or showcasing the operation of large or minuscule mechanisms.

The realism extends beyond objects, as we can imbue characters with distinct traits that resonate with real individuals if desired. By capturing the essence of real life in explainer videos, participants are immersed in the learning process, leading to enhanced learning outcomes.

Immersive Nature

The continuation of the realism in the 3D animated explainer video triggers its immersive nature. This aspect is most evident when participants not only passively watch the training video but actively engage as direct participants. The immersive experience allows for the simulation of environments in which participants need to be fully immersed.

Interactive participation and control over the progression of events are key components that maximize engagement and provide opportunities for practicing practical skills.

Realistic Visuals

Immersive Nature

3D Animated Explainers

Realistic Visuals

Immersive Nature

The Cost and Terms of Creating Explainer Videos

2D and 3D animated explainer videos differ in cost and terms of creation. It’s true, but for a more accurate proposition and comparisons we have to analyze the source content you have or would like to develop, and the demands on those parameters.

At Technomatix, we always try to find the best elearning solution, and it follows for animated explainers too. Let’s create something like the Cannes Festival Project together!

Ideological Typology in Video Explainers

The learning objective of the educational topic lays the foundation for using either an overarching educational story in the animated explainer video, or separate conceptually related fragments, such as a demonstration of GDPR, or showing the step-by-step production process.

Each type ensures high involvement of students in the learning flow but has its own characteristics.

Animated Educational Stories

Animated educational stories convey educational material in a highly engaging and effective way through storytelling power.

Compared to text-based learning, explainer video stories with elaborate plots can make the learning process much more impactful. The main or secondary characters in an animated story can take the part of exemplary and negative characters, whose actions, challenges, and results of behavior are interesting and informative to watch.

Conceptual Animation

There are scenarios where an overarching narrative is not necessary, then an animation with separate visual elements can be beneficial.

Conceptually related fragments complement the ideas presented, synchronized with the voiceover and on-screen text.

A well-designed correlation between content and visual elements, including the color scheme and overall style, allows the student to focus on key informative elements.

Process Animation

Process explainer video is designed to showcase technical processes or product operations.

With the help of 3D animation, it becomes possible to demonstrate the operation of technical equipment with a detailed view of its internal and external structure, which is not achievable through traditional video recording.

This realistic approach to constructing an educational environment has a positive impact on the process of memorization and the formation of new experiences.

Watching an educational explainer video almost feels like watching a cartoon movie but with a strong emphasis on learning, since a person uses auditory, visual, and kinesthetic channels of perception.

Visually rich and colorful animation can leave a positive impression on students of all ages who are eager to feel immersed in the story and achieve quick learning outcomes.

Which Animation Styles Can We Use for Your Explainer Video?

By utilizing various animation techniques, we can sculpt the knowledge of your learners, ensuring a dynamic and immersive learning experience. While we present the following list of animation styles to offer, we are always open to exploring new possibilities to meet your unique demands. Let's discover some of the animation styles that can bring your eLearning solution to life.

Motion Graphics Animation

Like a captivating dance performance, motion graphics animation combines text, shapes, and dynamic visual elements to convey information in a visually appealing and engaging manner.

This style of cartoon explainer video often employs fluid transitions, vibrant colors, and eye-catching effects, making complex topics more accessible and entertaining.

Live Action Explainer Videos

Live Action animated explanation videos refer to the integration of animated elements within a live-action environment or footage.

It involves seamlessly blending animated characters, objects, or visual effects with real-world settings, creating a harmonious explainer video composition that blurs the line between reality and imagination. Imagine that we have shot a talking head video and added animated concepts on the screen simultaneously with their explanations to boost the learning experience.

Whiteboard Animation

Similar to a skilled lecturer using whiteboard explainer videos to illustrate ideas, whiteboard explainer video simulates the process of drawing on a whiteboard.This style combines hand-drawn illustrations with motion graphics, capturing learners' attention as concepts unfold before their eyes.

Motion Graphics Animation

Live Action Explainer Videos

Live Action Explainer Videos

Whiteboard Animation

Whiteboard Animation

The Benefits of Using Explainer Videos in Elearning

“Animation can explain whatever the mind of man can conceive” – Walt Disney

Grab Attention

An explainer video can attract participants' attention to key concepts much more effectively than static text and images.

How Does It Happen?

The harmonious combination of graphics, text, voiceover, and dynamics engages all channels of information perception in the listener. By using characters to explain concepts, incorporating individual visual elements, or creating thematic environments, the participant is immersed in the learning process, as if they were physically present in the depicted circumstances of an animated explanation video.

Simplify Complex Concepts

An explainer video can attract participants' attention to key concepts much more effectively than static text and images.

How Does It Happen?

The visual component of an explainer video can convey as much information as the text or voiceover. With effective visual images that don't overwhelm the overall picture and a well-developed storyline, we can not only emphasize key meanings but also enhance the understanding of the educational topic. Instead of merely describing examples or cases on a static screen, they can be demonstrated visually, adding a greater level of visual engagement to the learning process, which ultimately improves the student's learning experience.

Facilitate the Retention of Information in Long-Term Memory

When a person watches an explainer video, as we have already mentioned, they engage different channels of perception, particularly visual and auditory. This multi-channel engagement influences the consolidation of knowledge in long-term memory.

How Does It Happen?

Initially, new information enters short-term memory. And since perception occurs through two channels, the chances of integrating new knowledge into long-term memory are doubled. This highlights the magic of multimedia learning! However, it is important to remember that other factors also influence memorization and knowledge retention, making an explainer video not a panacea.

Key Takeaways of Explainer
Animation for ELearning

Nature

Harmonious, because when creating explainer animations in elearning, we maintain a healthy balance between learning and fun.

Ability

Turns the most complex materials into exciting educational explainer videos. Able to simplify the challenging information for participants.

Value

Edutainment! An educational explainer video becomes a perfect e-learning solution when it is necessary to give participants an impetus to release their educational and working potential through an entertaining approach.

Why Choose Technomatix as Your Trusted Partner in Creating Animated Explainers?

Animation is a powerful tool to educate learners of all ages, from children to adults. Applying the animation explainer is like conquering Mount Everest in the realm of education. It requires a well-defined methodology as a sturdy climbing gear that ensures a smooth ascent to the summit of knowledge acquisition.

Education Matters

We believe that in the field of edutainment, it is essential to strike the right balance between entertainment and education. While captivating animation and skilled copywriting are important in the animated videos, the educational component should never take a backseat. Our team excels at combining these elements seamlessly so that entertainment enhances the learning experience without overshadowing it.

The Harmony of Methodology and Animation

At Technomatix, we recognize the significance of blending captivating visuals and compelling content with a robust learning strategy. Our methodology guarantees that every explainer video segment harmonizes with the instructional design principles specified in the project's scope of work.

Animated Explainer Video Production Process

We are eager to present our in-house process for tailoring explainer videos. We offer the entire cycle of creating the best animated explainer videos, including pre-production, production, and post-production stages. Throughout each step, we prioritize client involvement and actively cooperate with them to ensure timely feedback. This collaborative approach enables us to deliver an explainer video that aligns with the client's vision and meets their unique demands.

Pre-production Stages

At the pre-production stage, we dedicate ourselves to preparing a high-quality concept, learning strategy, visual style, and narratives that will be brought to life in the cartoon explainer videos.

Defining the Scope of the Animation

Our team establishes goals, duration, and organizational needs for the video explainer.

Concepting

We identify the central idea of the animated explainer and determine the instructional design approach.

Scriptwriting

Our scriptwriter and instructional designer shape the narrative style and flow of the explainer video content in agreement with the educational strategy.

Formulating the Style

The creative designer develops a consistent visual style that runs throughout the video explainer.

Moodboarding

The creative/graphic designer tailors a visual representation of the general mood or feel of the animated video, including choosing a color palette, designing characters and environments, and considering UX and UI design.

Voice-over Recording

We record the voice-over with a professional voice-over actor to reinforce the content of the explainer video.

Storyboarding

The creative team crafts a visual narrative of the explainer video story, providing a guide for the visual composition divided into logical and semantic segments with time coding.

Production Stages

During the explainer video production stage, we directly bring the animation to life, following the ideas and solutions developed in the previous stage.

Defining the Scope of the Animation

Our team establishes goals, duration, and organizational needs for the video explainer.

Concepting

We identify the central idea of the animated explainer and determine the instructional design approach.

Scriptwriting

Our scriptwriter and instructional designer shape the narrative style and flow of the explainer video content in agreement with the educational strategy.

Post-production

The final stage of the explainer video project involves the handover process, where we complete the animation and transfer all source materials to the customer.

Implementing Client's Corrections

Our team implements corrections after the client's final revision and updates the explainer video.

Animation Delivery

We send the final version of the animated video explainer to the client to sign it off.

FAQS

How Much Does Explainer Video Cost?

Is an Explainer Video Better than an Interactive Course?

Which Explainer Video Software Do You Use?

Explainer videos are like delicious, exquisite dishes on the e-learning plate. They can stand alone as self-sufficient learning materials or be seamlessly integrated into other types of learning. Regardless of the approach, the results of using explainer videos are guaranteed to bring both joy and enhance knowledge retention.Are you uncertain about whether explainer videos are the right fit for your business? Or are you exploring other elearning formats? We are here to assist you in choosing the best educational strategy. Contact us so that we can better understand your requirements and offer the most optimal elearning solution.

What is an Animated Explainer Video?

Our Expertise

Portfolio

Medicine + Animation: The Synergy of Education and Art

Educational Video Content for Vocational and Technical Schools in Ukraine

The Bank Who Really Cares

A Course Designed to Help 'Break the Cycle' of Domestic Violence

Interactive Simulator for Practicing Social and Psychological Counseling Skills

Cybersecurity for Schoolchildren

Which Types of ExplainerAnimation Can We Develop?

2D Animated Explainers

Variety of Visual Styles

Relaxed Visuals

Variety of Visual Styles

Relaxed Visuals

3D Animated Explainers

Realistic Visuals

Immersive Nature

Realistic Visuals

Immersive Nature

3D Animated Explainers

Realistic Visuals

Immersive Nature

The Cost and Terms of Creating Explainer Videos

Ideological Typology in Video Explainers

Animated Educational Stories

Conceptual Animation

Process Animation

Which Animation Styles Can We Use for Your Explainer Video?

Motion Graphics Animation

Live Action Explainer Videos

Whiteboard Animation

Motion Graphics Animation

Live Action Explainer Videos

Whiteboard Animation

The Benefits of Using Explainer Videos in Elearning

Grab Attention

How Does It Happen?

Simplify Complex Concepts

How Does It Happen?

Facilitate the Retention of Information in Long-Term Memory

How Does It Happen?

Key Takeaways of Explainer Animation for ELearning

Nature

Ability

Value

Why Choose Technomatix as Your Trusted Partner in Creating Animated Explainers?

Education Matters

The Harmony of Methodology and Animation

Animated Explainer Video Production Process

Pre-production Stages

Defining the Scope of the Animation

Concepting

Scriptwriting

Formulating the Style

Moodboarding

Voice-over Recording

Storyboarding

Production Stages

Defining the Scope of the Animation

Concepting

Scriptwriting

Post-production

Implementing Client's Corrections

Animation Delivery

FAQS

How Much Does Explainer Video Cost?

How Much Does Explainer Video Cost?

Is an Explainer Video Better than an Interactive Course?

Is an Explainer Video Better than an Interactive Course?

Which Explainer Video Software Do You Use?

Which Explainer Video Software Do You Use?

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What is an Animated
Explainer Video?

Which Types of Explainer
Animation Can We Develop?

Key Takeaways of Explainer
Animation for ELearning